CASE STUDY
Crafting a visual narrative of excellence with Datacom Malaysia
COMPANY
ISG
Solutions
Video production, Content creation
sECTOR
Built environment
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Crafting a visual narrative that resonates emotionally and professionally
The video case study was meticulously produced to highlight both the technical success of the project and the emotional resonance of the collaboration. The interview with Andrew Goodwin was interspersed with footage of the newly completed office, showcasing the space’s functionality, aesthetics, and how it aligned with Datacom’s operational goals.
By blending personal insights with professional execution, the final video case study became more than just a reflection of the project; it became a visual narrative of the trust, respect, and seamless communication between ISG and Datacom Malaysia.
A successful collaboration that captured hearts and strengthened partnerships
The video case study was a significant success, not only for its storytelling but for its impact on ISG’s broader business development efforts. It showcased ISG’s commitment to client satisfaction and their ability to deliver exceptional projects while fostering strong relationships with clients. This video became an invaluable asset for ISG, used in both marketing and client engagement to demonstrate their capability to deliver complex office fit-outs with precision and collaboration.
By focusing on the human aspect of the project, the video resonated deeply with stakeholders, further solidifying ISG’s reputation for excellence in the fit-out sector and their commitment to building strong partnerships.
Capturing a transformative journey through video storytelling
ISG’s commitment to delivering exceptional spaces is not just showcased through its construction expertise but also through the stories it curates alongside its clients. One such collaboration was with Datacom Malaysia, a leading IT service provider, on the fit-out of their new office in Kuala Lumpur. To truly highlight the transformative journey of this project, a video case study was produced, featuring an in-depth interview with Andrew Goodwin, the Chief Operating Officer of Datacom Malaysia.
This video case study was designed to share firsthand insights into the successful collaboration between ISG and Datacom Malaysia, while demonstrating the seamless execution of their vision for a state-of-the-art office space.
Bringing the story to life through Andrew Goodwin's perspective
The decision to capture Datacom Malaysia's journey in video format stemmed from the outstanding feedback received from a Customer Experience (CX) review, where the project earned a high Net Promoter Score (NPS), reflecting its success and the strong working relationship between ISG and Datacom. At the heart of the video case study was an interview with Andrew Goodwin, who offered invaluable insights into the project’s challenges, the collaborative approach, and the ultimate achievement of Datacom’s office fit-out vision.
To ensure authenticity, the filming took place on-site at Datacom’s office in Kuala Lumpur, allowing the setting to reflect the narrative. The entire production process, from scripting and conducting the interview to filming, editing, and post-production, was carefully crafted to convey the essence of the project and the close partnership between the two companies.