CASE STUDY
Championing organic discovery for a Dutch addiction recovery clinic
COMPANY
Mauni GGZ
Solutions
Search Engine Optimisation (SEO)
sECTOR
Allied healthcare
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Driving traffic and increasing engagement
Since the website’s launch in August 2024, Mauni GGZ has experienced a marked increase in search engine visibility. Over the span of three months, the site achieved 2,900 impressions within search engine results pages (SERPs), signifying a strong improvement in organic reach. More importantly, these impressions led to higher engagement from individuals searching for recovery services, reinforcing the site's ability to connect with the people who need it most.
This early success demonstrates the long-term potential for Mauni to continue increasing its reach through organic search, driving more traffic, and ultimately, helping more individuals access life-changing addiction care.
Optimising outreach for mental health and addiction recovery
Mauni, an outpatient center for addiction recovery and mental health services in the Netherlands, recently unveiled their new website. Designed to provide individuals and families with essential resources on substance, medication, and behavioral addictions, the site is a critical touchpoint for those seeking guidance and support on their path to sustainable recovery. Alcove was honored to be a part of this important initiative, implementing technical SEO strategies to ensure Mauni’s message reaches those in need.
Elevating visibility through targeted SEO implementation
When Mauni approached Alcove for support, their website was a new resource, filled with valuable content but lacking visibility in search engine results. Our goal was to ensure that individuals searching for addiction recovery and mental health resources could easily find Mauni’s website, driving relevant traffic to their platform.
The SEO implementation focused on three key areas:
Technical SEO optimization: We enhanced the website’s backend structure, including meta tags, alt texts, and schema markup to improve its search engine ranking potential.
Keyword strategy: After thorough research, we optimized the site’s content to align with the most searched terms related to addiction and mental health care in the Netherlands.
On-page SEO: We streamlined internal linking, ensured page load times were minimal, and improved the mobile responsiveness of the site, offering a seamless experience for visitors across all devices.