CASE STUDY

A comprehensive rebranding journey for commissioning firm

COMPANY

Commtech Asia

Solutions

Brand development

sECTOR

Built environment

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Bringing the brand to life: Launch animation and bespoke merchandise

In addition to the visual overhaul, we helped produce a compelling launch animation to announce the rebrand, capturing the essence of Commtech Asia’s transformation. The animation was designed to engage audiences, illustrating the company’s new narrative, which revolves around its brand proposition: “Forward thinking from every angle.” This new positioning highlights the company’s ability to deliver excellence across every stage of a project.

Bespoke merchandise was also created to solidify the brand in the minds of employees, clients, and partners, with carefully designed items that echoed the new brand colors and ethos.

A successful launch with strategic expansion

The rebranding initiative coincided with the announcement of Commtech Asia's expansion into new markets, with the establishment of business entities in Taiwan and Vietnam. This strategic growth allowed the company to broaden its geographic reach and strengthen its portfolio in the Asia Pacific region.

Additionally, the introduction of a new service division, Integrated Project Solutions, demonstrated Commtech Asia’s adaptability and drive to meet the increasingly complex challenges of the design and construction sectors. This service offering reinforced the brand’s promise to deliver smarter, more efficient solutions tailored to the specific needs of their clients.

Crafting a bold new identity in collaboration with global agencies

Commtech Asia, a leading commissioning management specialist for built environments across the Asia Pacific, embarked on a strategic rebranding initiative to mark a new chapter in its business evolution. This rebranding wasn’t just about a visual refresh—it was an opportunity to redefine the company's brand identity, honor its legacy, and communicate its vision for the future. The goal was to create a unified brand that would resonate with stakeholders while positioning Commtech Asia as a forward-thinking leader in the industry.

Alcove Communications collaborated with international agencies to execute this multi-faceted project, which encompassed a new logo, website, brand narrative, merchandise, and a dynamic launch animation.

Redefining a legacy with a future-focused brand identity

The rebranding of Commtech Asia began with a clear objective: to craft a new brand identity that reflected the company’s core values, the passion of its people, and its ambitions for the future. This vision was articulated in the new brand statement, “To unlock the full potential of built environments, so people and businesses can realize theirs.” This statement laid the foundation for all creative efforts that followed.

Working alongside the renowned UK-based Ascend Studio and local agency CTRL, we designed a comprehensive brand system that embodied Commtech Asia’s commitment to delivering innovative, smarter solutions. A sleek new logo was introduced, symbolizing the company’s progressive outlook. The website was refreshed with a modern, user-friendly interface, making it a powerful tool to showcase their expertise and services.